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Pharmaceutical packaging plays a vital role in the entire medication industry. Besides being used to store and protect drugs, pharmaceutical packaging is also important for the identification purposes meant for marketing and branding.
There’re several types of packaging a pharmaceutical product, classified as primary, secondary, and tertiary. Primary packaging is the material that surrounds the pharmaceutical product, while the secondary and tertiary packaging provides additional external protection.
Considering the present need, pharmaceutical companies, in the recent times, have made considerable efforts to revamp their packaging.
In this blog, we shall study some of the top trends to watch in pharmaceutical packaging.
Blister packaging is ahead in the race when it comes to dosage compliance. This packaging method makes it easy for patients to keep track when the medication must be taken, as all instructions are printed on the reverse side of the packaging. Additionally, blister packaging protects the contents and can be easily customized to fit the product’s design.
According to the European Child Safety Alliance, more than 3000 children below the age of 14 die every year in Europe from acute poisoning after accidentally consuming pharmaceutical products. So, the pharmaceutical companies are continually trying to develop blister packaging that are child-proof.
In the future, you can expect more innovations in child-resistant packaging as regulatory bodies increase pressure on pharmaceutical companies to take strict measures against child poisoning incidents.
The demand for glass pharmaceutical bottles is witnessing a steady decline day by day. On the contrary, the demand for plastic pharmaceutical bottles is witnessing an all time high. The most popular pharmaceutical companies in the world are increasingly using plastic pharmaceutical bottles; owing to this, these plastic bottles are estimated to hit sales of USD 20.6 billion by the end of 2020.
The market for pre-filled syringes has grown to USD 4.98 billion by the end of 2019. According to a study conducted by an eminent market research firm, the key drivers behind this growth are – steady and consistent growth in the market for injectable drugs, rising adoption of point-of-care drug administration systems, and problems that’re associated with the vial-and-syringe option. These are continuously prompting healthcare practitioners to opt for pre-filled syringes.
The market for OTC pharmaceuticals is now saturated. The competition between brands is also increasing. For manufacturers, the ultimate goal now is to deliver their products in a packaging that delivers maximum impact.
This is becoming more important, as customers these days are becoming conscious about the environment, and manufacturers seek to fulfill their CSR obligations. So, the success of the packaging entirely depends on finding the right balance of visual design, practical design, and choice of materials.
So, here were the top 5 trends to watch out for in pharmaceutical bottles packaging in 2020. Let us know what you think in the comment section. Also, comment below which trend you think would dominate 2020 and years to come.